Air New Zealand has partnered with WETA Workshop on a Hobbit-inspired In Flight Safety Video. The results are fun, with plenty of cameos, and of course, the head hobbit himself, Sir Peter Jackson.
If you’re super keen, you can visit http://www.airnzcode.com/hobbitmovie to find the “Elvish Code” for a chance to win one of six double passes to the World Premiere Screening of The Hobbit: An Unexpected Journey, in New Zealand, on the 28th of November 2012.